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Showing posts from April, 2018

Mark Zuckerberg and the Cambridge Analytica scandal

Recently Mark Zuckerberg admitted that data of about 87 million facebook users was compromised. The difference between previously estimated numbers vs  the current findings of the data numbers leak is massive. In fact it is to be believed that every user’s data on facebook has been scraped. Not only that, Zuckerberg and some top Facebook employees have been found guilty of deleting conversations between Zuckerberg and some users which took place in the last few years. If you are a Facebook user you know that once you send a message to someone on it, It cannot be deleted or undone unlike the Whatsapp feature which was introduced last year. Facebook is trying to cover up what it did by saying it will soon make the “unsend” feature available to everyone on facebook. By deleting the messages from the recipient’s inbox it only proves that facebook has a hidden agenda. Facebook user’s are not happy after knowing that their private data has been compromised a...

The World Of Social Media and Online Marketing

It is amazing how fast paced life has become today, there is something new to look up everyday. A new platform, a new app, a new technology. Staying up to date with the latest trend is tough but we can at least give it a try! I can't believe how the Social Media Platforms have changed over the last few years. Facebook for one has had it's highs and lows. The organic reach has declined over the years and today you can't really reach out to your audience unless you are pushing your content through paid campaigns or boosting your content. The last time i had a job Facebook hadn't even launched their Business Manager for tool for Marketers!! Having a digital presence is very important. If you don't have a digital presence it is as if you don't exist. Brands however big or small are utilizing digital platforms to connect with their end consumers to build a healthy relationship, to manage reputation, feedback and brand development. With this new blog i hope ...